Sierre, also known as the City of the Sun, is located in the heart of the Central Valais, surrounded by vineyards, hills and majestic mountains. With more than three hundred days of sunshine a year, the city blends southern warmth with Alpine energy. As the gateway to the Val d’Anniviers resorts and to Crans Montana, Sierre stands as a meeting point between plains and mountains, between tradition and modern life.

As the cradle of Valaisan wine, Sierre is a must for wine enthusiasts. The Wine Museum, historic cellars and scenic wine trails invite visitors to explore a living heritage shaped by generations of passionate winemakers. Tastings highlight emblematic varieties such as Petite Arvine, Cornalin and Humagne Rouge.

Throughout the year, the city comes alive with major cultural and festive events. Key highlights include DreamAgo, the Week end au Bord de l’Eau Festival, Couleur Pavé, the National Day celebrations, Sierre Zinal, the Marche des Cépages, the Rencontres Orient Occident and the Sainte Catherine Fair and Braderie. These events fill the streets with colour, music and a warm atmosphere.

Nature plays an essential role in Sierre. The shores of Lake Géronde, panoramic trails and the historic bisses connecting nearby villages invite calm strolls and moments of relaxation. With its ideal location, Sierre is a perfect starting point to explore the Valais in every season.

Between vineyards and mountains, Sierre gracefully combines Valaisan authenticity with contemporary energy, offering visitors an experience that is warm, luminous and deeply rooted in the land.

• Altitude: 533 m
  
• Access: 15 min from Crans Montana, 40 min from Sion, 2 h from Geneva, 3 h from Zurich
  
• Highlights: Wine and terroir, sunshine, nature, cultural events, Valaisan authenticity